Online Marketing

Search Engines
80+% of Internet users go to search engines to find what they need on the Internet. You are more likely to catch their attention by being prominently placed within the search results. One of the many services Sanework can offer to our clients is the management of your online marketing efforts. This article is intended to introduce, or better educate, you to the world of search engine placement and how Sanework can work with you to realize your on-line goals.
Search Engine Search Results pages are broken down in to two segments:

Pay Per Click
For those who want to yield immediate online results, sponsored placement is the Holy Grail. Sponsored Placement is often referred to as Pay Per Click (PPC) marketing because the websites in the sponsored results section are paying a set fee each time an Internet surfer clicks on their link.

The per-click fee can range from 10 cents to tens of dollars. The two primary companies that run the sponsored link systems are Overture (a Yahoo Company) and Google. Both have different methods for determining what a given click should cost. Sufficed to say, the closer your website is to the top of sponsored results section, the higher the per-click cost.

Going with both providers tends to yield the best results as they use slightly different methods to attract visitor interest and as such tend to attract different visitors.

Organic Optimization
When an Internet surfer types search terms into the search box of a given search engine, the engine uses a complex algorithm to determine what web site and pages should show up in the organic section of the results.

There are hundreds of thousands of directories and “link exchanges” on the Internet. The costs for listing can range from free to a Pay-Per-Click model. Sanework's web marketing team will analyze the available directory listings and create a specialized plan that caters to your budget and maximizes the return.